M
The Attic Room a leading Retail and Design Agency providing a bespoke full agency service to premium beauty and technology brands worldwide.
Retail Design, Design, Design Agency, Premium Beauty Market
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Author: M

Every marketing expert tells us that personalisation is the big focus for today’s brand. It is no longer a question of whether to personalise, but how. This is particularly true when reaching younger consumers, plugged into social media platforms where ‘selfies’ and novel personal experiences are highly prized. The Challenge of Privacy & Personal space [vc_separator type='small' position='left' color='#ffffff' thickness='1' up='10' down='10'] However, brands are treading a fine line between offering added value and appearing invasive, with consumers increasingly savvy about holding onto their personal information. In-store Solutions [vc_separator type='small' position='left' color='#ffffff' thickness='1' up='10' down='10'] The way forward lies with engaging in-store experiences that make customers...