How should brands maximise the value of personalisation?
Every marketing expert tells us that personalisation is the big focus for today’s brand. It is no longer a question of whether to personalise, but how. This is particularly true when reaching younger consumers, plugged into social media platforms where ‘selfies’ and novel personal experiences are highly prized.
Personalistaion, Customisation, The Attic Room, Fragrance, In Store,
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How should brands maximise the value of personalisation?