Customers were invited to Selfridges to experience ‘a day in the life of Kate Moss’ and to be among the first to try the first Charlotte Tilbury fragrance, Scent of a Dream.
Including elements such as bespoke hand-crafted furniture, created to enhance the luxury heritage of the brand.
bespoke | experiential | luxury | virtual reality | product launch...
The Spritz Bar, a collaboration between a brand and store group to create an experience where the shoppers could explore new fragrances without being encumbered by their own expectations built on existing brand knowledge; creating an open environment to encourage product exploration.
counter top units | demonstration area | personalised wrapping | experiential...
A brand with a long heritage starting as an apothecary, invited us to help increase customer awareness of their extensive mask range by creating the multi-masking Hilary Site in Selfridges W1, including a fully customised tuk-tuk with sampling dispenser.
multi-masking | sampling ...