ideas
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ideas

21 Dec

Posted at 14:27h in ideas
2 Likes

Jewellery - online or in-store? In sectors where quality and trust are essential in the decision-making process, there are times when shopping online doesn’t fulfil everyone’s needs. For example, jewellery, there is no alternative to seeing the item that you are intending to buy and trying it on. Customer loyalty is encouraged by the instore experience and service that well-trained staff can provide. Add to this the advantage of being able to display the product to its best advantage in a well-designed showcase which brings it to life and you have the ability to enhance the customer experience. The need for a ‘wow’ effect But...

05 Nov

Posted at 14:04h in ideas
4 Likes

IoT, VR, AR,…IDK! A great example of digital interaction with a ‘lift and learn’ wall where consumers can connect with the product and fixtures to create a multi-sensual experience. [vc_video link='https://player.vimeo.com/video/298984353'] image courtesy of Visual Image Displays Will technology change retail on the High Street? The current hope is that in-store technology can save our bricks and mortar shops. The plan being, to make the in-store shopping experience easier while being more personalised, convenient and fun. Retailers are learning what works…and what doesn’t. Recent years have been an experimental time with both brands and retailers trying out new ways to increase revenue by introducing technology to compete with...

09 Oct

Posted at 15:19h in ideas
1 Like

While the news is filled with stories about the decline of the high street, a different retail sector is currently flying high. The travel retail market is growing There has been a steady increase in international tourism since 2010 and this upward trend is predicted to continue over the next 12 years. This is exciting news for the lucrative travel retail sector, which is experiencing an associated period of growth. Beauty brands are leading the way Beauty products, such as perfumes and cosmetics account for around a third of all travel retail sales and have used this platform to sell exclusive items such as convenient, travel-sized...

31 Jul

Posted at 09:57h in ideas
3 Likes

Every marketing expert tells us that personalisation is the big focus for today’s brand. It is no longer a question of whether to personalise, but how. This is particularly true when reaching younger consumers, plugged into social media platforms where ‘selfies’ and novel personal experiences are highly prized. The Challenge of Privacy & Personal space [vc_separator type='small' position='left' color='#ffffff' thickness='1' up='10' down='10'] However, brands are treading a fine line between offering added value and appearing invasive, with consumers increasingly savvy about holding onto their personal information. In-store Solutions [vc_separator type='small' position='left' color='#ffffff' thickness='1' up='10' down='10'] The way forward lies with engaging in-store experiences that make customers...