www.theattic-room.co.uk | ideas
The Attic Room a leading Retail and Design Agency providing a bespoke full agency service to premium beauty and technology brands worldwide.
Retail Design, Design, Design Agency, Premium Beauty Market
123
archive,category,category-ideas,category-123,cookies-not-set,ajax_fade,page_not_loaded,,transparent_content,qode-child-theme-ver-1.0.0,qode-theme-ver-17.1,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,wpb-js-composer js-comp-ver-5.5.5,vc_responsive

ideas

IoT, VR, AR,…IDK! A great example of digital interaction with a ‘lift and learn’ wall where consumers can connect with the product and fixtures to create a multi-sensual experience. [vc_video link='https://player.vimeo.com/video/298984353'] image courtesy of Visual Image Displays Will technology change retail on the High Street? The current hope is that in-store technology can save our bricks and mortar shops. The plan being, to make the in-store shopping experience easier while being more personalised, convenient and fun. Retailers are learning what works…and what doesn’t. Recent years have been an experimental time with both brands and retailers trying out new ways to increase revenue by introducing technology to compete with...

While the news is filled with stories about the decline of the high street, a different retail sector is currently flying high. The travel retail market is growing There has been a steady increase in international tourism since 2010 and this upward trend is predicted to continue over the next 12 years. This is exciting news for the lucrative travel retail sector, which is experiencing an associated period of growth. Beauty brands are leading the way Beauty products, such as perfumes and cosmetics account for around a third of all travel retail sales and have used this platform to sell exclusive items such as convenient, travel-sized...

Every marketing expert tells us that personalisation is the big focus for today’s brand. It is no longer a question of whether to personalise, but how. This is particularly true when reaching younger consumers, plugged into social media platforms where ‘selfies’ and novel personal experiences are highly prized. The Challenge of Privacy & Personal space [vc_separator type='small' position='left' color='#ffffff' thickness='1' up='10' down='10'] However, brands are treading a fine line between offering added value and appearing invasive, with consumers increasingly savvy about holding onto their personal information. In-store Solutions [vc_separator type='small' position='left' color='#ffffff' thickness='1' up='10' down='10'] The way forward lies with engaging in-store experiences that make customers...